Doordash campaign
Commissioned pattern for the U.S. national campaign “Hay DoorDash En La Casa,” celebrating cultural connections through food and highlighting Hispanic heritage and diversity. DoorDash is one of the leading food delivery platforms in the United States.
The pattern inspired by my Colombian roots, featuring the orchid, Colombia’s national flower, along with organic, fluid shapes that capture the vibrant energy of Latin culture.
- Client: Doordash
- Visual arts and animation studio: Blackmadre
- Advertising agency: GUT Miami
- 2024
Desnudo Coffee
Illustration for the rebrand of Austin coffee hub Desnudo. A fusion of Colombian heritage, community spirit, and environmental consciousness.
Used on packaging, web platforms, social media, and print materials.
- Branding and case images: Studio Goodside
- Creative Director: Jessica Strelioff
- Product Designer: Brandon Souba
- Markers on paper and Photoshop
- 2024
Kákiri, Kákiri - Picture book
Illustrated book
Written by Velia Vidal
- 25 x 21 cm, 36 pages
- Published by Penguin Random House
2025
2025
Available for order:
Latinamerica: Penguin Random House (ES)
The hermit crab is in search of a new home. On the same place, a girl gathers seashells tirelessly. Time drifts, the landscape shifts, and the day unfolds through a series of missed encounters between crab and child. Will our crustacean ever find the home of its dreams?
Yakumi Tea
Yakumi- discover the Amazon in every sip, a line of packaging that encapsulates the essence of an imaginary tea brand, celebrating the richness and diversity of the Amazon. Hand-painted with acrylic markers, capture the essence of each tea, while the artisanal touch highlights the connection with nature.
- Packaging illustration and design
- Acrylic on paper
- 2024
