Doordash campaign

Commissioned pattern for the U.S. national campaign “Hay DoorDash En La Casa,” celebrating cultural connections through food and highlighting Hispanic heritage and diversity. DoorDash is one of the leading food delivery platforms in the United States.

The pattern inspired by my Colombian roots, featuring the orchid, Colombia’s national flower, along with organic, fluid shapes that capture the vibrant energy of Latin culture.

• Client: Doordash
• Visual arts and animation studio: Blackmadre 
• Advertising agency: GUT Miami
  
• 2024

Desnudo Coffee

Illustration for the rebrand of Austin coffee hub Desnudo. A fusion of Colombian heritage, community spirit, and environmental consciousness. 
Used on packaging, web platforms, social media, and print materials.

• Branding and case images: Studio Goodside
• Creative Director: Jessica Strelioff
  
• Product Designer: Brandon Souba
  
• Markers on paper and Photoshop
• 2024

German Unity Day

Key visuals for the 33rd anniversary of German Unity day. 
Hamburg's transformative event was themed "Opening Horizons" embracing diversity and sustainability. Guided by the client, Gina crafted six main illustrations encapsulating themes of sustainability, digitalization, diversity, and progress, along with 13 secondary illustrations depicting event activities and organisations.

Gina's artwork adorned streets across Germany and specifically Hamburg, gracing bus stops, billboards, and subway screens. Her illustrations also found a digital home on government websites and the event's
Instagram.

• Client: State of Hamburg
• Art Director: Kathrin Dyrssen
• Ink and digital illustration
• 2023

This Wound Full of Fish

Front and back cover illustration for the novel of the colombian writer Lorena Salazar Masso.

• 2023

‘A novel of breathtaking landscapes and an accurate portrait of mothers’ fears, and of violence, always latent, like a wild beast lurking in the dark’
Pilar Quintana, author of The Bitch

Bologna Children's Book Fair 2023 - Visual Identity

This artwork was part of the BCBF's 2023 visual identity, chosen as one of the 20 pieces for the "Landscapes and Portraits of BCBF" contest. In celebration of the 60th edition of BCBF, the world's most professional fair for children's books, artists who had been selected for the Illustrators Exhibition over the past decade were invited to create an illustration honoring the BCBF experience and the city of Bologna. 

The visual identity for BCBF 2023 was developed by Chialab Design, featuring a creative and seamless juxtaposition of portions from the 20 selected artworks. These visuals were applied across all print communications, around the city and in online platforms.

• Client: Bologna Children's Book Fair
• Art Direction: Chialab design studio
• Acrylic on paper
• 2023