Doordash campaign
Commissioned pattern for the U.S. national campaign “Hay DoorDash En La Casa,” celebrating cultural connections through food and highlighting Hispanic heritage and diversity. DoorDash is one of the leading food delivery platforms in the United States.
The pattern inspired by my Colombian roots, featuring the orchid, Colombia’s national flower, along with organic, fluid shapes that capture the vibrant energy of Latin culture.
- Client: Doordash
- Visual arts and animation studio: Blackmadre
- Advertising agency: GUT Miami
- 2024
Desnudo Coffee
Illustration for the rebrand of Austin coffee hub Desnudo. A fusion of Colombian heritage, community spirit, and environmental consciousness.
Used on packaging, web platforms, social media, and print materials.
- Branding and case images: Studio Goodside
- Creative Director: Jessica Strelioff
- Product Designer: Brandon Souba
- Markers on paper and Photoshop
- 2024
German Unity Day
Key visuals for the 33rd anniversary of German Unity day.
Hamburg's transformative event was themed "Opening Horizons" embracing diversity and sustainability. Guided by the client, Gina crafted six main illustrations encapsulating themes of sustainability, digitalization, diversity, and progress, along with 13 secondary illustrations depicting event activities and organisations.
Gina's artwork adorned streets across Germany and specifically Hamburg, gracing bus stops, billboards, and subway screens. Her illustrations also found a digital home on government websites and the event's
Instagram.
- Client: State of Hamburg
- Art Director: Kathrin Dyrssen
- Ink and digital illustration
- 2023
Book illustraion for HarperCollins & Lush
Illustrated poem
Client: Lush
- Published by: HarperCollins
2025
2025
Illustration for the poem Evening by Rainer Maria Rilke, featured in a book that brings together poetry and business thinking. The publication uses poetic texts to inspire new approaches to leadership, creativity, and emotional intelligence in the workplace.
