Doordash campaign
Commissioned pattern for the U.S. national campaign “Hay DoorDash En La Casa,” celebrating cultural connections through food and highlighting Hispanic heritage and diversity. DoorDash is one of the leading food delivery platforms in the United States.
The pattern inspired by my Colombian roots, featuring the orchid, Colombia’s national flower, along with organic, fluid shapes that capture the vibrant energy of Latin culture.
- Client: Doordash
- Visual arts and animation studio: Blackmadre
- Advertising agency: GUT Miami
- 2024
Jing Tea
Illustration for the rebrand of Jing Tea’s Universal Teas collection.
Created to support the brand’s refreshed identity, the artwork evokes the remote landscapes where rare teas are grown, blending abstraction and narrative through expressive ink and refined digital elements.
The illustrations reinforce Jing Tea’s premium, artisanal, and sustainability-led positioning.
Used on packaging and global campaign materials.
- Studio Big Fish
- Ink and digital illustration.
- 2025.
Schwarzkop Christmas Gift Set collection
Illustration for Schwarzkopf Professional’s global Christmas Gift Set collection.
Four limited-edition designs created for the brand’s worldwide holiday campaign, celebrating the cultural heritage and personal stories of students from Schwarzkopf’s social initiative Shaping Futures. Inspired by their home countries (Lebanon, Philippines, Germany, Jordan), the illustrations merge local traditions, identity, and transformation through vibrant, contemporary visuals.
Used on packaging and global campaign materials.
- Digital illustration.
- 2025.
Yakumi Tea
Yakumi- discover the Amazon in every sip, a line of packaging that encapsulates the essence of an imaginary tea brand, celebrating the richness and diversity of the Amazon. Hand-painted with acrylic markers, capture the essence of each tea, while the artisanal touch highlights the connection with nature.
- Packaging illustration and design
- Acrylic on paper
- 2024
