dm-droguerie Nationwide Campaign
A suite of illustrations developed for dm-drogerie markt’s Spring 2026 nationwide campaign, Garden of Transformation, displayed across more than 2,000 stores in Germany.
The project is part of dm’s rotating artist program, which invites a different illustrator every four months to reinterpret the brand’s visual identity at scale. This edition marks the first participation of a Latin American artist in the series.
The concept transforms everyday retail environments into living ecosystems, where objects and beauty spaces evolve into organic, blooming forms. The campaign spans storefront façades, posters, postcards, shopping bags, and in-store applications, running until 26 June 2026, unifying dm’s seasonal presence through a cohesive illustrated world.
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- Client: dm-droguerie Markt
- Advertising agency: Rayon
- 2026
Jing Tea
Illustration for the rebrand of Jing Tea’s Universal Teas collection.
Created to support the brand’s refreshed identity, the artwork evokes the remote landscapes where rare teas are grown, blending abstraction and narrative through expressive ink and refined digital elements.
The illustrations reinforce Jing Tea’s premium, artisanal, and sustainability-led positioning.
Used on packaging and global campaign materials.
- Studio Big Fish
- Ink and digital illustration.
- 2025.
Doordash campaign
Commissioned pattern for the U.S. national campaign “Hay DoorDash En La Casa,” celebrating cultural connections through food and highlighting Hispanic heritage and diversity. DoorDash is one of the leading food delivery platforms in the United States.
The pattern inspired by my Colombian roots, featuring the orchid, Colombia’s national flower, along with organic, fluid shapes that capture the vibrant energy of Latin culture.
- Client: Doordash
- Visual arts and animation studio: Blackmadre
- Advertising agency: GUT Miami
- 2024
Schwarzkop Christmas Gift Set collection
Illustration for Schwarzkopf Professional’s global Christmas Gift Set collection.
Four limited-edition designs created for the brand’s worldwide holiday campaign, celebrating the cultural heritage and personal stories of students from Schwarzkopf’s social initiative Shaping Futures. Inspired by their home countries (Lebanon, Philippines, Germany, Jordan), the illustrations merge local traditions, identity, and transformation through vibrant, contemporary visuals.
Used on packaging and global campaign materials.
- Digital illustration.
- 2025.
