dm-droguerie Nationwide  Campaign

A suite of illustrations developed for dm-drogerie markt’s Spring 2026 nationwide campaign, Garden of Transformation, displayed across more than 2,000 stores in Germany.

The concept transforms everyday retail environments into living ecosystems, where objects and beauty spaces evolve into organic, blooming forms. The campaign spans storefront façades, posters, postcards, shopping bags, and in-store applications, running until 26 June 2026, unifying dm’s seasonal presence through a cohesive illustrated world.
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• Client: dm-droguerie Markt
• Advertising agency: Rayon
  
• 2026