dm-droguerie Nationwide  Campaign

A suite of illustrations developed for dm-drogerie markt’s Spring 2026 nationwide campaign, Garden of Transformation, displayed across more than 2,000 stores in Germany.

The project is part of dm’s rotating artist program, which invites a different illustrator every four months to reinterpret the brand’s visual identity at scale. This edition marks the first participation of a Latin American artist in the series.

The concept transforms everyday retail environments into living ecosystems, where objects and beauty spaces evolve into organic, blooming forms. The campaign spans storefront façades, posters, postcards, shopping bags, and in-store applications, running until 26 June 2026, unifying dm’s seasonal presence through a cohesive illustrated world.
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• Client: dm-droguerie Markt
• Advertising agency: Rayon
  
• 2026